ROTEIROS DE CHARME | 11 Since its founding, the Association has brought together small hotels full of personality, located outside the main urban centers, offering authentic experiences in contact with nature or local history. Seven years later, in 1999, Roteiros de Charme took another pioneering step by launching its own Code of Ethics and Environmental Conduct, created in collaboration with the United Nations Environment Programme (UNEP). Today, Roteiros de Charme represents a trusted brand for discerning travelers, with carefully selected establishments across Brazil. Each year, numerous hotels apply to join the association, but acceptance requires a rigorous evaluation that considers not only the quality of services but also the prime location, respect for the environment, cultural value of the surroundings, and the ability to offer unique experiences. DISCOVER ROTEIROS DE CHARME Founded in 1992, Roteiros de Charme was the first association to bring together independent hotels and inns in Brazil with an innovative purpose: to offer excellence in hospitality without compromising a commitment to the environment, local culture, and society. Its founders traveled 58,000 kilometers across the country in search of tourism enterprises capable of combining charm, quality, and environmental awareness. From this journey emerged a non-profit organization that, from the very beginning, has championed ethical, sustainable, and socially engaged hospitality — long before the concept of sustainability became part of the tourism vocabulary.
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