12 | ROTEIROS DE CHARME Since its founding in 1992, the Roteiros de Charme Hotels Association has been building its portfolio with hotels committed to operating in ways that respect the environment and implement measures to reduce their ecological impact. These hotels are also socially engaged, either through their own projects or by supporting initiatives that promote tourism or benefit the local community, and they adopt good governance practices. Whenever possible, we seek independent hotels — with exceptions only for those that add value — where guests are often welcomed by the owner and can enjoy personalized, unique experiences. In general, our member hotels are located outside major urban centers, surrounded by and enhanced with greenery that is integrated into the property. These criteria are part of our Code of Ethics and Environmental Conduct, developed in collaboration with the United Nations Environment Programme through its tourism initiative, adopted in 1999. In 2024, the Roteiros de Charme Hotels Commitment to sustainability Camurim Grande pool, in Maragogi, on the northern coast of Alagoas Association embraced a new strategic phase by implementing its Sustainability Program to update and align its Code of Ethics and Environmental Conduct and independent environmental monitoring with the latest corporate management model (ESG). This initiative aims to increase operational efficiency and compliance, as well as enhance the perceived value of the “Roteiros de Charme” brand. Still in partnership with the United Nations, under the Global Tourism Plastics Initiative (GTPI), the Association has committed to and continues implementing best practices and measures to reduce plastic use in its member hotels. Conscious tourism is a powerful tool to help Brazil stand out as a destination with high-quality hotels committed to sustainability. The country boasts unparalleled biodiversity and important ecosystems such as the Amazon, the Pantanal, and the Atlantic Forest. Our commitment is to contribute to a future where tourism does more than connect people to places — it regenerates, transforms, and protects.
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