14 | ROTEIROS DE CHARME In tune with the transformations of contemporary tourism and the evolving desires of travelers, Roteiros de Charme has launched a new visual identity. A new logo, featuring four stylized diamonds forming a four-leaf clover, was created with colors that evoke nature, sophistication, and warmth. More than just an aesthetic change, this update represents a new phase for the Association. Over more than three decades, Roteiros de Charme has established itself as a reference in hospitality with personality, sustainability, and high standards. With the new brand, the Association reinforces its commitment to evolve while staying true Discover the new Roteiros de Charme brand and the updated classification of its member hotels to the values that have made it unique in the sector. The visual identity overhaul comes alongside other updates — such as the new classification of member hotels — designed to clarify the concept of each property and help travelers find experiences that truly match their style and expectations. The Association’s hotels and inns are now organized into six main categories: Beach, Farm/Countryside, Hill/Mountain, Historic Site, Eco Retreat, and Spa. Each classification reflects not only the hotel’s geographical location but also the type of atmosphere it offers to guests.
RkJQdWJsaXNoZXIy Mzk0Njg=