ROTEIROS DE CHARME | 9 SIGNATURE ITINERARY I have been running a signature business for 20 years. Everything published on my website, Viaje na Viagem, was either written by me or edited by me. It is a handcrafted enterprise that stays vibrant and dynamic under the owner’s close supervision. I see the hotels and inns of Roteiros de Charme as a mirror of my blog. They are a collection of signature businesses, free from the standardization of large chains. In each one, I have the opportunity to discover something unique and authentic about the place where it is located. It could be a pastry that doesn’t appear on any other breakfast menu, a fruit that the big hotels never thought to include in a caipirinha, or a local secret that the tour guides aren’t interested in sharing. In almost every one, you’ll find long-time staff who have learned to understand a guest’s tastes from the very first question — and who remember your name when you return, years later. I probably shouldn’t speak so highly of Roteiros, because, come to think of it, they are my competitors. Present in the most unmissable destinations, they make any travel guide almost unnecessary. Just look at the map to see where a Roteiros hotel or inn is located, and in a handful of vacations and long weekends, you’ll have experienced the very best of Brazil. And there’s more. A hotel’s mention in a guide is often random, depending on the reporter’s taste, the audience profile, or even the space available. Being part of Roteiros de Charme, however, only happens after a thorough selection process. Those who are accepted become part of a true Brazilian academy of hospitality. You won’t always find an owner on the front lines, but rest assured, they are keeping a close eye on your experience. As an author, I relate — and I applaud. Professional traveler, author of the travel website Viaje na Viagem Ricardo Freire |ARTICLE
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